It’s a stereotype many have about laundromats: if you go into one, you’ll need plenty of quarters.
However, Morton Laundry Solutions has done away with that stereotype by bringing in new technology, doing away with coins and introducing cards.
“We have a card system,” owner Stephanie Mennenga said. “You put your money in there and it walks you right through it. New customers have to get a new card.”
Each patron that comes in needs to have a card to use a washer or drier, which is provided by the employees. The card can be filled by either putting cash on it or putting money on from a credit card.
In addition, cards can be registered to be given coupons through email, or to get $5 in store credit during a person’s birthday.
“You slide in your card, hit registration and enter everything that has an asterisk,” Mennenga said.
Mennenga said the new system has been a benefit to customers, the machines and herself. She said customers have commented that they like the ease of not having to find and use multiple quarters to do laundry.
“The customers love it,” she said.
Getting rid of the coins in the machines have also prevented a lot of maintenance that was required on the machines.
“I had a machine down every other day due to quarters,” Mennenga said. “The slightest bent quarter could jam up the machine. To go to this was basically a no brainer.”
The new coinless operation has also made it easier for Mennenga to retrieve money from a central location, as well as using the system to monitor schedules, machine maintenance and more.
The coinless system is just the latest change to come to Morton Laundry Solutions, which was formerly called Morton Coin Laundry Inc.
Since taking over the Laundromat July 1, 2007, larger machines have been added that can support multiple loads at once, as well as various promotions for patrons.