After the craziness of Black Friday, plenty of area shoppers came out to support local businesses on Nov. 24.
Tammy Stephens, the Morton Chamber of Commerce program director, said Small Business Saturday “went really well” in Morton.
“I went downtown and shopped myself on Saturday. It was really busy, which was really nice to see,” Stephens said.
Helping to draw customers to local businesses was a coupon mailer of local businesses that the chamber provided for free for chamber members.
Stephens said that 463 coupons were used during the day.
“We thought it was really successful,” Stephens said.
One of the businesses listed on the mailer was Wines ‘n More, owned by Doreen Cain.
Cain said that, while they were part of the mailer, she gave everyone that came in that day the coupon for supporting local businesses.
“It turned out to be a very, very good day,” She said. “I was really pleased.”
While helping customers out, Cain added that she noticed something interesting as well.
“The funny part about it was it wasn’t just Morton people that were here,” she said.
She also said that Small Business Saturday helped bring in new people from Morton as well.
Another free promotion by the chamber that helped draw business in was an iPad 2 giveaway. Entries for the tablet were given with a purchase from businesses.
Looking towards next year, Stephens said the Chamber of Commerce is considering continuing the mailer, as well as possibly adding a destination attraction downtown during the day to give families more to do. However, Stephens added that the goal is to “definitely include all retailers in Morton.”
“We want to keep growing it year after year, but we were pleased with the mailer for the first year,” Stephens said. “We’re excited to keep the momentum going.”
Meanwhile, Cain said that, as long as there is Small Business Saturday, Wines ‘n More will be involved.
“Most definitely,” she said. “We’ll always participate in that.”