When Dorene Cain took over Pumpkin Postal in Morton two years ago, it was strictly a packing and shipping business.
Cain added “and Gifts” to the title in July 2008 when she constructed a gift shop area for customers to peruse candles, lotions, knick knacks, cards, coffees and specialty food items after they drop off packages or while they wait in line.
Now, Cain said she hopes her customer base will expand as she offers a broad range of wines and the ability to ship bottles or gift baskets to friends and family.
After Morton’s liquor ordinance changes earlier this year, Cain took advantage of the opportunity to become the only gift shop in Central Illinois that can ship wine gift baskets.
“I took a chance when they started issuing more liquor licenses, so I decided to carry wine. Then, I thought, let’s try to see if I can get the permit to ship them as well,” Cain said.
Pumpkin Postal only carries Illinois wines — about six different labels at the moment — and Cain said she wants to offer more German wines, as well.
“Morton is a German town, and I’ve found out I love the German wine, too. I used to only drink the whites, but the German reds are very sweet and they don’t add any sugar, either,” Cain said.
By visiting many wineries throughout the state and going to tastings, Cain said it has helped her with answering customers’ questions.
“I can answer to the best of my knowledge, and if not, I can contact a few of the vineyards. We have definitely had some new customers come in just specifically for the wine and our wine tastings,” Cain said.
“We usually have open bottles on hand, too, if people want a sample before they buy,” she added.
Cain said she has tried to be very particular in what wine labels she carries at Pumpkin Postal, too, because of cost and accessibility.
“There was a vintner I was interested in up north, but they said I would have to come up there to get the shipments. With just me and one other employee here, that’s not very convenient. So, I don’t carry it,” Cain said.
With the new wine shipping permit, Cain said she could have raised her prices per bottle to help offset her costs, but she chose to stick with her old prices.