So Chic gets MicroGrant

Staff Writer
Morton Times-News

The Morton Economic Development Council announced that So Chic, a regional event planning company that located at 330 South Main in downtown Morton in May, 2011, was awarded a Morton MicroGrant in the amount of $2,500 to support the expansion of their business.  

“We have recently started the transition to move to 316 South Main Street which will more than double our current studio size and give us much needed storefront and visibility,” said Owner Sara O’Shea.  “With our new location, we aspire to add a retail division, So Chic Boutique, to our current planning and rental offerings.”

The new So Chic Boutique will carry high end party planning supplies including invitations, decorations, cake and cupcake liners, guest books, card holders, holiday entertaining décor and supplies, and more.  

O’Shea describes it as “Etsy come to life” with boutique versions of inventory a big box party supply store might carry.

In addition to the new boutique, So Chic will expand their special events and educational workshops in their new space.  

“We currently host workshops for aspiring event planners well as brides planning their own weddings,” said O’Shea.  “We would like to add monthly special events and trunk shows as well as promotions and sales in partnership with other Morton businesses.”

With the addition of the boutique, O’Shea is planning to add at least one full time and three part time positions to their business over the next year.  The funds from the MicroGrant will be used to help O’Shea purchase Point-Of-Sale Software to support the addition of the new retail boutique.  

“Helping a local business to expand and generate new employment opportunities for our community is the foundation of the Morton EDC and our Morton MicroGrant Program,” said Michael Namanny, Board Member for the Morton EDC and MicroGrant Committee Member.  “Sara’s expansion will also add another shopping destination in our downtown district which will help to support the retail development that already exists there.  We are so happy for Sara and we are thankful she decided to stay and expand in Morton.”